KNOWING THE PROJECT
This is the space where we listen to the client’s needs and expectations. We start by understanding, not solving. In order for us to create great work, we ask the important questions and dive into the client’s objectives for the project. Our ability to think, evaluate and determine the best idea adds value to both the working relationship with the client and the end result.
Concept
RESEARCH & INSIGHT = CONCEPT
Asking the right questions leads to strategic answers. Here is where we explore and translate ideas and expectations into concepts that effectively communicate the brand’s essence, look and tone across all media. We resolve each design task through a fine balance of strategy, creativity and functionality.
Visual Proposal
OUR GRAPHIC APPROACH
Based on the previously agreed concepts we present our proposals for possible brand deployment paths, using logotypes, corporate colors and graphic design grid systems. We also define the narrative to create a complete brand experience. We pay attention to the messaging, content and how it comes together with the visual language to deliver the best design solution and bring the brand to life.
Brand Guidelines
VISUAL IDENTITY MANUAL
We dream up stories, create brand identities and design distinctive logos. Additionally, we deliver a Brandbook/Manual with the proper guidelines and usage instructions for the identity we created. The brandbook includes logotype with its correct uses and proportions, brand color palette, corporate typography, photography style guidelines and basic branding stationary applications.