GW is a brand with the highest market share in the bicycle industry in Colombia. They have bikes for all the different disciplines: route, mountain, BMX and urban. They wanted to expand their product range to lifestyle apparel under the sub-brand GW Olimpia and the first garment they decided to launch was a basic t-shirt. Zephyr’s challenge was to design the first collection that bike lovers can wear in their daily lives.
Here we present our favorite pieces of the collection. For the first set of t-shirts we paid tribute to the types of cyclists characterized by having individual powers, skills and speeds during a race. We created a retro aesthetic with the lines that define the forms of the terrain in which each cyclist specializes.
For the rest of the prints we worked different concepts and accomplished designs that engaged all bike lovers and their lifestyle. We approached various points of view to express each rider’s passion: BMX, Mountain Bike, Urban riders…