Granjappy is a brand of free-range eggs located in Santuario, Antioquia (Colombia).
Zephyr was responsible of the naming process and the development of the entire brand identity. We approached Granjappy to create a fresh and friendly concept and graphics that connect and engage the consumer to buy organic and locally produced eggs every week.
For the logo concept we worked with the main element of the eggs’ production: the chicken itself. We took advantage of the shape of the G to create the chicken symbol.
We also created simple yet attractive labels for each Granjappy’s egg varieties. For social media we established a close communication tone that reinforced the concepts of buying local and organic, respect for the animals, among others.